NHRA
The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorsports sanctioning body in the world.
Our objective is to provide national exposure opportunities for your company. Research has proven that the NHRA fans demonstrate one of the highest sponsor loyalty scenarios and actively try new Sponsor products, services and promotions based on their association with the NHRA . Research also has proven that sponsorship in the NHRA continues to grow in popularity as a vehicle for securing communication objectives and more importantly gains in bottom line revenues. Current sponsors are succeeding with brand awareness and increases in sales due partly to the unprecedented brand loyalty exhibited by NHRA fans and partly due to the high visibility offered to sponsors.
Demographics
- Up to 125 000 spectactors per events
- All National events are televised
- 98% of NHRA fans feel positively abaut Sponsors
- 90% of NHRA fans are likely to try new products if a Sponsors of the sport
- 88% of the fans are likely to take part in a Sponsor promotion
- 88% of the fans are likely to purchase Sponsor products over non-Sponsor
- 51% of NHRA fans have switched brand to suport Sponsor
Multimedia
