About Us
We are people beeing in the racing industry all our life. We offer for business a way to have more efficient publicity impact in offering Sponsorship programs and oportunities.
What Sponsorship Is
Sponsorship is the financial or in-kind support of an activity and is used primarily to reach specified business goals. It should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee.
A large number of events these days use sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, as a powerful complement to other marketing programs, sponsorship can have a dramatic influence on customer relations.
Sponsorship offers the possibility of achieving several goals at once.
- Sponsor complete racing crew
- Sponsor part of a crew
- Support an event
- Support a track
Tips
By selecting the right events to sponsor, you have the potential to reach a large segment of your target market, often at a lower cost than traditional advertising. Plan carefully to maximize opportunities to increase visibility, brand awareness, and engagement with potential customers. Make use of social media to enhance your presence at the event and reach even more of your target market.
